01
scientific event experience
02
the challenge
MODERN MEDICINE
DEPENDS ON
ANTIBIOTICS.
BUT WHAT HAPPENS
WHEN THEY
STOP WORKING?
Antimicrobial resistance threatens to make existing
treatments progressively less effective.
The creative challenge was to turn this complex
scientific issue into something immediate, emotional
and impossible to ignore.
02
the concept
ONE ANTIBIOTIC.
ONE GROWING THREAT.
The concept transforms the invisible threat of antimicrobial
resistance into a powerful visual confrontation
placing a single antibiotic against an emerging, overwhelming
pathogen to represent the growing imbalance between
our limited defenses and an evolving microbial threat.
resistance into a powerful visual confrontation
placing a single antibiotic against an emerging, overwhelming
pathogen to represent the growing imbalance between
our limited defenses and an evolving microbial threat.
WHAT IF THIS WAS
THE LAST ONE?
A single treatment option stands against a microbial threat
that continues to adapt, multiply and evolve.
As resistance grows, our effective choices become
fewer—turning every remaining antibiotic into
an increasingly valuable line of defense.
that continues to adapt, multiply and evolve.
As resistance grows, our effective choices become
fewer—turning every remaining antibiotic into
an increasingly valuable line of defense.
02
the execution
A VISUAL THAT MAKES
THE THREAT REAL.
03
the big idea
WHAT IF THIS WAS THE LAST ONE?
A single antibiotic stands against a growing resistant threat.
A powerful question to spark awareness, conversation and action.
A powerful question to spark awareness, conversation and action.
04
Main stage
from visual identityÂ
to physical experience
5X3 m
Central LED Screen
Digital podium
Artificia lighting
Scientific environment
05
Podium
Custom digital podium designed
as an extension of the central visual system.
06
Logo System
from an idea to an identity
07
KEY VISUAL
ONE IMAGE
TH ENTIRE STORY
01
scientific event experience
02
the challenge
MODERN MEDICINE DEPENDS ON ANTIBIOTICS.
BUT WHAT HAPPENS WHEN THEY STOP WORKING?
02
the concept
ONE ANTIBIOTIC.
ONE GROWING THREAT.
WHAT IF THIS WAS
THE LAST ONE?
02
the execution
A VISUAL THAT MAKES
THE THREAT REAL.
03
the big idea
WHAT IF THIS WAS THE LAST ONE?
A single antibiotic stands against a growing resistant threat.
A powerful question to spark awareness, conversation and action.
04
Main stage
from visual identityÂ
to physical experience
to physical experience
5X3 m
Central LED Screen
Scientific environment
Digital podium
Artificia lighting
05
Podium
Custom digital podium designed
as an extension of the central visual system.
06
Logo System
from an idea to an identity
07
KEY VISUAL
ONE IMAGE
THE ENTIRE STORY
THE ENTIRE STORY