Antimicrobial resistance threatens to make existing
treatments progressively less effective.
The creative challenge was to turn this complex
scientific issue into something immediate, emotional
and impossible to ignore.
A single antibiotic stands against a growing resistant threat.
A powerful question to spark awareness, conversation and action.
from visual identityÂ
to physical experience
Custom digital podium designed
as an extension of the central visual system.
from an idea to an identity